Frog It

Eat the Frog. Build Better Habits.

Focus on What Matters.

Download on the App Store

“If it’s your job to eat a frog, it’s best to do it first thing in the morning.”

— Mark Twain

Today

0 of 3 done Your frogs for today
  • Finish the quarterly report
  • Call the dentist
  • Reply to Sam

🐸 All frogs eaten.

A short list you’ll actually finish.

Stop drowning in endless to-do lists. Today holds the few tasks that matter most — and checking one off feels as good as it should.

Three buckets. Zero overwhelm.

Every task has a place, and only a few get your attention today.

Today

The few tasks that matter most. When it gets crowded, Frog It asks you to choose.

Tomorrow

What’s next, lined up. It moves into Today on its own when the day rolls over.

Later

Everything else. A task that sits here for two months becomes a frog — do it, or let it go.

Habits

Small things, every day.

Daily, every few days, or weekly. Watch the rings fill and the streak grow.

Read 20 minutes

Daily

12 day streak
  • M
  • T
  • W
  • T
  • F
  • S
  • S

Everything you need. Nothing you don’t.

Goals that connect

Link habits and tasks to the goals they serve, so every check-off moves something bigger forward.

Widgets

Today’s frogs on your Home Screen and Lock Screen, one glance away.

iCloud sync

Your tasks and habits stay in sync across your Apple devices, through your own iCloud.

Private by design

No ads, no tracking, no selling your data. Your tasks never leave your iCloud. Privacy Policy

Questions

What does “eat the frog” mean?

“Eat the frog” means doing your most important — and often least appealing — task first, before anything else. The phrase comes from a line attributed to Mark Twain and was popularized by Brian Tracy’s book Eat That Frog!

How is Frog It different from other to-do apps?

Frog It keeps Today deliberately short. When Today and Tomorrow get crowded at the start of a new day, the app asks you to choose what stays, so you focus on a few tasks instead of an endless list.

What devices does Frog It run on?

Frog It runs on iPhone and iPad with iOS 26.1 or later, and syncs between your devices through your own iCloud account.

Is my data private?

Your tasks, habits, and goals are stored on your device and in your personal iCloud account; the developer cannot access them. Frog It shows no ads, does not track you across apps, and never sells data. It collects only anonymous usage counts, which you can turn off in Settings. Privacy Policy

Eat your first frog today.

Free on the App Store for iPhone and iPad.

Download on the App Store